Ho Chi Minh City is captivating not only for its vibrant lifestyle and cultural diversity, but also for the generous and hospitable spirit that has become the defining hallmark of its people. Throughout more than 300 years of formation and development, the city has evolved into a convergence point for various cultural, culinary, and creative streams. It is a place where historical footprints intertwine seamlessly with modern life, creating an inspiring destination for travelers who love exploration and meaningful experiences.

With the goal of promoting a civilized, hospitable tourism image and elevating destination quality, the Ho Chi Minh City Department of Tourism has proactively launched and implemented numerous tourism promotion and marketing programs centered on the visitor experience. Anchored on these guidelines, Grab Vietnam acts as a collaborative partner in service integration, communication support, and technology application. This partnership enhances accessibility for tourists and broadcasts the city’s tourism image in a relatable, vibrant, safe, and friendly manner, seamlessly aligning with the positioning of “Ho Chi Minh City – Asia’s Leading Vibrant Tourism Metropolis.”