CONG COFFEE SYSTEM IN HO CHI MINH CITY

While walking along the lively streets of Ho Chi Minh City filled with cafés and restaurants, visitors can easily recognize Cong Coffee from afar thanks to its distinctive identity among neighboring brands. Even at first glance, guests can immediately sense that Cong carries a unique story of its own.

Cong Coffee is one of the most successful coffee chains in Vietnam. Its first store was a small beverage shop opened on Trieu Viet Vuong Street in Hanoi in 2007. The name “Cong” is derived from the first word of the country’s official name, “The Socialist Republic of Vietnam.” Today, the brand has expanded to more than 60 stores across Vietnam, along with additional locations in South Korea and Malaysia.

At Cong Coffee, visitors can vividly experience the atmosphere of Vietnam’s subsidy era through a modern and playful perspective. Every detail — from vintage-style tables and chairs, decorative objects, menu designs, cups and plates, to the staff uniforms — reflects the nostalgic spirit of old Vietnam.

As one of the pioneers of the “Vietnam Vintage Style” trend, Cong Coffee awakens the imagination and offers visitors a unique emotional journey into Vietnamese culture and history.